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Retiring from your business?

The fewer bodies that exist at "Hey, we're for sale" time, the better.

By Mark Riffey

I consistently meet business owners who are about to retire, considering retirement, just retired, or are somewhere between those places. I suspect this happens because I’m on the north side of 50. No matter the reason for these encounters, I wish retiring business owners planned a bit more for the run up to retirement. They tend to have the personal side of things handled. On the business side, my experience is that the typical retiring business owner plans to either close the business down, pass it to family, or find a buyer when they decide it’s retirement time. In some cases, there isn’t a lot of advance thought into the approach to this possibly massive change in the business.

You might be thinking that you don’t necessarily care about likely changes that can occur after the sale – no matter their nature. Thing is, buyers do care. Buyers write a check or get a loan for a presumably large sum of money. Getting a good return on that investment is always on their mind.

Employees also care about the changes that can come with a buyout. Things that create concerns among new owners are staff morale, the staff’s surprise to find that there’s a new owner, the staff’s concerns about the viability of the business, etc. “Why’d they sell it?” “Are we going to lose our jobs?” “What about the redundant positions between the two companies?” “Will there be staff cuts?” As a retiring business owner, your mind is elsewhere. This may seem like it isn’t worth worrying about. Even so, these concerns are quite normal. Think back to the days when you were an employee.

Employees and changes

Employees always have concerns when a business changes hands. It’s not hard to find stories broken promises made when a large business is bought by a new owner or merged with another. Everything is champagne & roses at the press conference in an effort to keep everyone calm & avoid disrupting the business. Employees aren’t dumb. They’ve seen friends & family deal with these situations. They’ll be understandably concerned that they’re in for the same. If you don’t have experience with this, ask around. I doubt it’ll be hard to find someone who’s had a bad experience with this. Anyone from Columbia Falls can explain it.

Morale is always a concern. New owners bring a new culture to the business. The change may or may not be positive. If your staff doesn’t have to worry about that once the sale is announced, they’ll be less distracted & concerned. They’re less likely to be involved in gossip about what might / might not happen with the “mysterious” new owner. This may seem silly to worry about, but people work for you for a reason & money isn’t all of it.

If you’re nearing retirement age, your team has already wondered what you’re doing with the business at retirement. They just haven’t asked you. You might think it’s none of their business, but they often ARE your business.

Before finding a buyer

Finding a buyer sometimes happens quickly. For some, it can take years, which can be excruciating to a wanna-be retiring business owner. There are so many dependencies. Sometimes it comes down to luck. Someone happens to know someone who is ready to buy and things simply happen to match up.

Make sure your business is truly ready to be sold. That means it’s ready to buy, take over, and run. Processes are documented. Job descriptions not only exist, but they’re up to date. Accounting is clean and tightened up. Marketing pipelines are reasonably consistent. Sales conversion is predictable. Supply lines and vendor relationships are solid.

Make sure there are as few “bodies” as possible. When I say “bodies”, I mean “bad things I’m going to find if I dig enough”. You might have heard this phrased as “I’ve been here long enough to know where all the bodies are buried.” It’s a perhaps roughly toned way of saying that you know the good & the bad of a business. The strengths, sure. But also the weaknesses that few know, much less talk about.

The fewer bodies that exist at “Hey, we’re for sale” time, the better. Most prospects won’t see them. The truly interested? They’re exactly the ones who will dig deep enough to find them – the last ones you want to give a reason to walk away.

Want to learn more about Mark or ask him to write about a strategic, operations or marketing problem? See Mark’s site, contact him on LinkedIn or Twitter, or email him at [email protected].