Page 28 - Flathead Beacon // 1.8.13

28 | JANUARY 8, 2014
BUSINESS FLATHEADBEACON.COM

BUSINESS IS PERSONAL Mark Rifey
DENTURE WEARERS!

Everyone is Someone’s Hero

Stabilize your loose PATENT PENDING
W
itting lower denture SPECIAL OFFER!
HAT IF YOU COULD LEAP ind that these things are diicult to sell
tall buildings, throw balls of without some serious re-adjustment to
without costly implants!!!
ONLY AVAILABLE AT
ire or swing from webbing yourmarketing/positioning.
GLACIER DENTURE No more loose lower denture moving around in your that shoots out of your wrist?
For example: Welcome to Rescue
CENTER!
mouth. No more dificulty in chewing or talking. If you could, lots of people would Marketing, would you like to buy a box of
Now you can enjoy your stabilized lower denture.
think you were some sort of superhero. Clarity? Most likely, your answer would
Thing is, a fair number of people prob- be something like, “Sorry, just looking.”
ably feel that way already.
Maybe you can’t do any of those WATCHOUTFORKRYPTONITE

things, but I’ll bet you have this thing Remember Superman’s allergy to The greatest advancement
you do that’s amazing to people who Kryptonite? The funny thing about su- In lower
know what you do.
perpowers is that they sometimes have Dentures
Sadly, many of us take that special the oddest weaknesses or exceptions.
IN OVER
skill for granted. It doesn’t seem like You can’t get too cocky about them or 50 YEARS!
something anyone would
you end up in the clinches
want because it’s easy for
of your business’ version
Stabil-Dent
us. Yet for others who lack
of Lex Luthor. For mere “WE TEND TO TAKE

that skill or inesse at that
mortals like you and I, OUR SUPERPOW-
DENTURE STABILIZERS
task, it’s a superpower.
this can manifest itself
It’s the thing they through a superpower ERS FOR GRANTED
wish you would do for that you can only use on
Designed by a denture specialist and made with medical grade acrylic.
them.
others. While I can help BECAUSE WE
someone else’s business ENJOY THAT PAR-
WHY DO WE TAKE with clarity with what
Glacier Denture Center
TICULAR WORK, IT
IT FOR GRANTED?
seems like ease (some-
We tend to take our
times it is, sometimes COMES EASY FOR
superpowers for granted
not), applying it to my
By Appointment 257-5283 • 1-855-885-7337 because we enjoy that
own projects can be in- US, IT’S A NATURAL
particular work, it comes
credibly diicult. I often
Only – Call Today
1340 Airport Rd., Kalispell, MT
easy for us, it’s a natural
need an outside view – TALENT THAT WE
talent that we appreciate,
the same sort of thing I’m
This new stabilization system is an alternative to expensive, invasive, implant procedures and is made in the U.S.A.
and/or because we like
used to providing to oth- APPRECIATE.”

the beneits it provides,
ers. Ironic perhaps, but
whether those beneits
we have to be very careful
are direct and immedi-
not to create a little world
ate or not. To us, it’s something that just where everyone agrees with us, because
happens.
that world doesn’t buy too much.
How
When this work has to be done, we
simply deal with it in that Mr. Miyagi- HELLO TREES, WHERE’S THE
esque wax-on, wax-of way that others does a real
FOREST?
might see as magical. Even if it doesn’t Outside views are valuable because estate agent
look like magic to others, it almost cer- we tend to be too close to our own proj- measure up?
tainly is something they want for their ects. We fall madly in love with them,
life or business.
which keeps us from seeing their laws,
For example, my most frequently or that they make no sense at all.
Great Northern Real Estate
used superpower is the ability to de- Think back over your business life Brokers implemented an
liver clarity. I usually do this in the face for a moment. Have you ever created a innovative real estate venture
in January of 2007. he busi-
of a substantial amount of uncertainty, product or service that just fell lat in ness was formed to satisfy
noise and BS. I developed a knack for the marketplace, even though you felt it the lifestyle requirements of
helping people discard all the trash and was incredibly useful? We forget to get discerning clientele. Lee Gray
focus on what matters most or what’s real about customer development and do established the company with the
ultimately causal in a situation and help the hard work of talking with potential intention of creating a small real estate irm that would grow to meet
someone move forward – and I do so customers, showing them working pro- the demands of the market, yet never outgrow a founding philosophy for meeting the
without making them feel stupid.
totypes, talking with them repeatedly uniquely individual concerns of each client.
The funny thing about this ability is rather than spending two years building Lee brings a dynamic and diverse range of resources to the
“Without your drive,
Whiteish and Flathead Valley Communities.
energy perseverance
that it took several people telling me that our Taj Mahal, only to ind that no one Great Northern Real Estate Brokers Specializes in: & patience, this deal
this was my “superpower” for me to re- thinks they need it. Your superpower Residential, Commercial, Lake & Mountain, Ranch & Estate, would not have happened. hanks!”
ally “get” it.
must be marketed with care.
and Bank Owned Property in Northwest Montana.
- M &P
The point of this discussion is that
your superpower might also be some- WHAT’S YOUR SUPERPOWER?
102 Second Street East, Suite 4
thing you don’t recognize or don’t see as Does anyone know about it? Is it at
a superpower. Ask a few people you’ve the core of the stuf you do for others? Whiteish, Montana 59937
406-862-4673 Oice
worked with what they value most about How do you package it?
866-398-4673 Toll Free
what you do for them. You might get Some people keep their superpower
some surprising answers about things to themselves. Almost seems a shame www.GNREB.com
you aren’t really selling right now. not to share it with the world.
Speaking of selling, don’t be surprised to
I’d like to hear about yours.
www.MontanaBankOwned.com

Want to learn more about Mark or ask him to write about a business, operations or

marketing problem? See Mark’s site, rescuemarketing.com, or contact him via email
at [email protected].