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At New West Medicare, we are the only Montana company that is 100% focused on providing the best Medicare experience for our friends, family, and neighbors. That’s why we offer Medicare Advantage plans with no deductibles, low co-pays, the ability to use health care providers you want, prescription drug coverage, and a healthy aging program with a fitness facility membership in every plan. Plus, we pride ourselves on providing our members with excellent customer service right here in Montana. Let New West make Medicare simple for you.
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· Have you recently moved into the area? · Are you a veteran receiving VA benefits?
Stronger together.
What does it mean to be
a New West Medicare member?
· Do you currently have (or are leaving) coverage offered by an employer or union?
NOW IS THE PERFECT TIME TO LEARN MORE AT A NEIGHBORHOOD MEETING.
February 2, 2016 · 10:30 a.m.
March 22, 2016 · 10:30 a.m.
New West Health Services
1203 US Highway 2 West, Suite 45
New West Health Services
1203 US Highway 2 West, Suite 45
February 23, 2016 · 10:30 a.m.
March 22, 2016 · 3:00 p.m.
New West Health Services
1203 US Highway 2 West, Suite 45
Providence St. Joseph Medical Center Byrnes Conference Rooms
6 13th Avenue East
March 8, 2016 · 10:30 a.m.
New West Health Services
1203 US Highway 2 West, Suite 45
888.873.8044 · TTY 711
newwestmedicare.com · Find us on
New West Health Services is a PPO Plan with a Medicare Contract. Enrollment in New West Medicare depends on contract renewal. You must continue to pay your Medicare Part B premium. Limitations, co-payments, and restrictions may apply. The formulary, pharmacy network, and/or provider network may change at any time. You will receive notification when necessary. The benefit information provided is a brief summary, not a complete description of benefits. For more information contact New West Medicare. For accommodations of persons with special needs at a sales meeting call 1-888-873-8044, TTY 711, 8 a.m. to 8 p.m. daily. Benefits may change on January 1 of each year. H2701_NW#_680-1-2016 Accepted
BUSINESS IS PERSONAL MARK RIFFEY
START YOUR AMARKETING CALENDAR
RE YOU MARKETING WITH gettingthemexecutedconsistently.
intent or by accident? The only
thing those two have in common is “ent.” Choose intent.
It’s a Massive Job?
Like anything you might not have done before, a marketing calendar might seem like a massive job. Don’t let that freeze you.
Big jobs have a way of creating a resis- tance to getting started – you’re frozen. Big tasks that you feel like you can’t n- ish in one setting are easy to put o . Next thing you know, it’s next January and you still haven’t gotten started. You can do this a year, quarter or a month at a time, so break it down. If a month seems like too much to bite o at once, start with a week. In fact, start with next week. What will you do with intent next week. The important thing is to start.
If you can’t dedicate an afternoon to it, then start 30 or even 15 minutes at a time. Once you get rolling with a week, look at that rst week and gure out what should happen the second week after doing what’s planned for the rst week.
Anyone can do a week at a time or take one intentional marketing e ort at a time. No matter how slow it goes, get moving and keep moving. Create some marketing momentum.
Beating the Blank Page
Writing sometimes starts with that rst, incredibly tough blank page. Build- ing a marketing calendar isn’t much di erent. It starts with that rst blank month. So where do you start?
What marketing e orts would you make this year even if you were the most disorganized accidental marketer ever? Put that on your calendar.
How do most of your new clients learn about you? Are they walk-ins or drive-bys? Do they nd you online? Are they referred? Do they respond to ads in something? Rather than doing things to attract these clients accidentally – put the number one client attraction tech- nique/e ort on your calendar.
Once you have even one thing on your calendar, it’s easy to move ahead and identify other things you already do. The marketing calendar is your road map to doing these things with intent, doing them with enough lead time that you aren’t tempted to blow them o and
Want to learn more about Mark or ask him to write about a strategic, operations or marketing problem? Email him at mri ey@ atheadbeacon.com.
Keep it Simple
A marketing calendar might seem like a thing that should be complex, hard to understand and a hassle to implement. While a calendar can have lots of com- ponents and it can be multi-layered, it doesn’t have to complicated or a hassle. Focus on one piece at a time and keep things simple until you’re ready to step them up a level.
For example, you might have seen a multiple media, integrated campaign that coordinates email, social media, direct mail, radio, TV and who knows what else – and does so in a sequence over time. It might be tempting to think that if you can’t do that, you shouldn’t bother building a marketing calendar. Don’t use that as an escape hatch. You might get to the point where anything less than that seems like you aren’t even trying. Don’t let that happen. Keep it simple until you get some momentum from executing your calendar and creating something intentionally.
The rst goal of a marketing calendar is to start marketing with intent: to work a plan, and stop marketing by accident. Once you have the mechanics in place, you can add additional layers, media and sequences as it makes sense, if it makes sense.
The End Game isn’t the End
What’s all of this for?
We started this discussion by asking if you market with intent or by accident. The goal of this process is to eventually get you to the point where you know what has to be executed each day in order to do the marketing you know you need to do.Intent.
Why is that important?
When marketing is done consistently and with intent, it creates the conditions that allow you to know exactly what to do to keep growing your business. It cre- ates job security for your people, who will most certainly detect the results of marketing with intent. It will build con- dence in you and in the business.
When you work under conditions where you no longer worry about your job or whether your paycheck will clear this week, I think you’ll do better work. That’s good for everyone.
JANUARY 27, 2016 // FLATHEADBEACON.COM
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