Page 33 - Flathead Beacon // 3.5.14

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BUSINESS
MARCH 5, 2014 | 33

“From conception, we always saw this as a nation-
BWy MOLLY PRIDDY of the Beacon
al brand,” she said, adding, “The Oscars will be a huge
part of it.”
hen Susan Nickell launched her Flathead-based
At the luxury suite, Briggs and Nickell were be able business of skin-care products last December,
to network with industry and media professionals to the company had high hopes for its Sevique and
get the word out about their products, and a skin expert Relevance lines. But no one could have guessed
managed two estheticians who applied the products to that just two months after the launch, the products
whomever stopped by.
would be part of Hollywood’s biggest night.
Briggs believes one of the biggest selling points of Nickell and the company’s general manager Kim

the skin-care products will be their blend of natural Briggs went to California for the 2014 Academy Awards,
products and scientiic know-how; each product sam- where their products would be part of the TMG Inter-
ple card comes with easy-to-understand ingredient national Pre-Oscar Luxury Suite at the Beverly Hilton
guides, she said, and so far clients have responded well Hotel.
to that.
Speaking in the company’s shipping warehouse
While Sevique is the product line available at salons west of Kalispell before heading to California for the
and spas, the company’s Relevance line is marketed to- Oscars, Briggs said the public relations company heard

ward dermatology and plastic surgery professionals. about Sevique, an anti-aging skin care line, and asked
Currently, both products are the same, Briggs said, for samples.
but in the future, the company hopes to tailor the Rel- “We sent them the product, they liked what they
evance line to the needs of doctors.
saw, and the rest is history,” Briggs said.
Shea Ciaramitaro, the company’s vice president Sevique, and its clinical counterpart Relevance,
and Nickell’s son, said the Oscars are a “huge opportu- launched last December. It is the brainchild of Nickell,
nity” for the company.
a long-time Kalispell resident who, after a battle with
“It was amazing it was this fast,” he said of the com- breast cancer and lymphoma, developed her own prod-

pany’s progress.
ucts to help her skin recover from the cancer treat-
Briggs said that while the company is in its nascent ments while also getting away from harsh chemicals.
Susan Nickell
stages, she believes there is potential to bring jobs to She developed a product that is formulated to be
the Flathead, with sales representatives and shipping soothing and allow the skin to use its natural defenses
and receiving personnel.
and keep its natural components safe, Briggs said. It plenty of potential for expansion. Which the company
While the future sorts itself out for the company, has also worked well with blemish-prone skin, she said, may need – so far, Sevique and Relevance have tested
Briggs said the goal is to make it through the Oscars which allows for a broadened market.
well locally and across the country, she said.

event successfully, and see where it takes them.
After developing the product, Nickell headquar- Before the company launched in December 2013,
“It’s very exciting,” Briggs said.
tered Sevique’s parent company, Glacier Labs Inc., in the product was already in the warehouse by May. This
For more information on Sevique and Relevance,
Kalispell. The skin-care products are manufactured in meant the company spent time shipping it out to vari-
California, Briggs said, by chemist Anil “Neil” Badlani.
ous retailers, Briggs said, and getting feedback.
visit www.sevique.com.
The facility on Whalebone Drive west of Kalispell is The overall goal is to be known at spas and derma- [email protected]
used for packaging and shipping, Briggs said, and it has
tological oices nation wide, Briggs said.

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