Page 32 - Flathead Beacon // 10.14.15

TRANSACTIONS 33 BUSINESS IS PERSONAL 34
Business
Timmy Thomas, owner of The White Room. GREG LINDSTROM | FLATHEAD BEACON
SKI SHOP IN WHITEFISH MOVES TO CENTRAL AVENUE LOCATION ON 10TH ANNIVERSARY BY MOLLY PRIDDY
HITEFISH – It’s barely the middle of October, but the feeling is here, a sub- tle buzz floating through the air, the undercurrent of expectation akin to a kid
on Christmas morning or the last day of work before a vacation.
Ski and snowboarding season is just a
few snowfalls away. Early sales for season passes for Whitefish Mountain Resort are done, and the snow-bound athletes are prepping their quads for another winter of gliding, sliding, cutting, and carving.
And for the last decade, owner Timmy Thomas and the crew at the White Room Mountain Shop have provided the gear and know-how necessary for navigating
Northwest Montana’s trails and ski runs. It’s been 10 years of learning lessons and growing to become a piece of the ski culture here, and now the White Room is part of another important area of White-
fish: the retail heart of the city.
As of Sept. 30, the White Room’s new
location on Central Avenue has been open, though the shop is still in transition
from its original location on Lupfer Ave- nue. Thomas said it’s only a couple of blocks difference, but it might as well have been 100 miles.
“No question, in Whitefish, if you’re in retail, you have to be on Central Avenue, if not a half block from it,” Thomas said.
Moving the ski shop to one of the main thoroughfares in town has already had an
TIRE MAIL-IN REBATE*
ON SELECT SETS OF FOUR TIRES FROM:
*See dealer for details on rebate. Rebate periods are as follows: Sept. 1, 2015 - Oct. 31, 2015
www.eisingermotors.com
Hwy 93 N & Reserve, Kalispell • 406-755-5555 • Open Mon - Fri 7am to 6pm • Sat. 8am to 5pm
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OCTOBER 14, 2015 // FLATHEADBEACON.COM
$100