Page 34 - Flathead Beacon // 12.25.13

34 | DECEMBER 25, 2013 FLATHEADBEACON.COM

BUSINESS

Paddleish owner Sonny Schierl
is planning to open Fresh Tracks,
a cofee and breakfast spot,
in his Whiteish shop. He is
pictured Friday, Dec. 20, 2013.

GREG LINDSTROM | FLATHEAD BEACON

MAKING A SUMMER BUSINESS By MOLLY PRIDDY of the Beacon

W
HITEFISH – Part of running an out-
WORK YEAR-ROUND
doors-based business in Northwest
Montana is iguring out how to sur-
vive in lean times – business might boom in
the summer, but winter can make it diicult
to just scrape by.
At Paddleish Sports, a stand-up paddle-
board shop in Whiteish, owner Sonny Schi-
PADDLEFISH SPORTS STARTS FRESH TRACKS,
erl had a choice: either close up and save mon-
A SNOWSHOE RENTAL SHOP WITH ESPRESSO
ey over the winter, or ind a way to cater to his
customer base in the cold months.
“We’ve got to ind a way to pay the lease,”