Page 34 - Flathead Beacon // 7.8.15

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CONGRATULATIONS : To the Winning Smiles for the Month of June 2015
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BUSINESS IS PERSONAL MARK RIFFEY
FILLING CRACKS WITH HAUTOMATION AND METRICS
OW MANY EMAILS DID YOU sell stocks when they hit stop loss points send last Tuesday? How many because they want to prevent portfolio phone calls did you make last rebuilds while getting the best possible
Thursday? How many things fell through the cracks last week or last month?
The first two are trivial until you start thinking about the time they consume compared to the return they produce.
The last one is the big one: tasks that fall in cracks, meaning you forgot to do something, or have someone else do something – like make a call to close a sale or follow up on a lead.
I’m guessing you have no idea how many things disappeared into cracks last week unless they’ve cost you busi- ness since that time. If they didn’t have a cost, does it matter? I think it does, but not for the reason you might think.
Metrics are lonely fellas
Metrics are great, until they aren’t. Their failing? Metrics tell you what hap- pened and in some cases, what is happen- ing, but they don’t tell you what to do next. By themselves, metrics can get lonely.
Automation can cure that by either telling you to act on what’s happened (or is happening), or by doing it on your behalf with your advance permission.
You need to get metrics hitched up with automation, but not solely to get your metrics delivered regularly. While that’s certainly a very good idea, there’s more to the marriage of metrics and automation than prompt and consistent delivery.
There’s curing that crack problem.
Preventing cracks is better than fixing cracks
If you drive a diesel pickup, partic- ularly one that’s chipped, tuned and so forth – you know what I mean. If you’re a tuner, you probably have an Edge or sim- ilar device monitoring exhaust tempera- tures and other engine information.
Those are metrics.
If you have an Edge or similar, you may even have it setup to tune your engine’s “brain” as engine metrics signal a need for something different.
The tuned diesel truck owner uses tools like this to prevent engine rebuilds while getting the best possible perfor- mance out of their truck. In a similar fashion, stock traders use automation to
performance from their investments.
Create a crack prevention system
Metric driven automation like that used by the stock trader and the tuned diesel owner can likewise keep our busi- ness fine tuned simply by making sure we’re aware of things that need to get done on a daily basis.
Simple but effective methods include making appointments for yourself and keeping reminder-enabled to-do lists in your phone. Obvious? Sure, but they can be all but life saving when chaos finds its way into your week.
I use a few simple online tools to keep track of my work, but I’m always on a quest to find a way for them to nag me more intelligently. These tools help me remain responsible by making sure I get the right things done at the right time.
For example, after seven years, Beacon editor Kellyn knows he’s going to get this column from me every week, even if isn’t there on deadline day (five days before press day). When he gets to his desk on Monday (press day), he knows it’ll be there and it won’t require editing, except for rare occasions when my headline is a bit over the top.
Occasionally, 11 p.m. Sunday arrives and the column isn’t finished. I have a reminder on my phone to tell me to get up 90 minutes early on Monday (ouch, right?) so I can get it published on time, allowing him to meet his commitments.
Here’s the crack prevention: Auto- mation helps me meet my commitment, no matter how hectic life gets, no mat- ter where I am. If the automation was fully data-driven, the reminder would only occur on Sundays when my column hasn’t yet been posted. Some situations will demand that level of data-driven automation. You don’t have to cut it as close as 11pm on the night before. Get- ting up 90 minutes early on Monday is my self-inflicted punishment/motivation not to let that happen.
Together, automation and metrics allow you to become more dependable as your business/volume grows, while still remaining independent. Don’t forget to show your team how to use automation to improve their performance.
Want to learn more about Mark or ask him to write about a strategic, operations or marketing problem? Email him at [email protected].
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