Why Drive, When you can Fly?

By Beacon Staff

SEATTLE (AP) – Horizon Air, a subsidiary of Alaska Air Group Inc., has cut fares by as much as 76 percent on several short flights in Washington state, Oregon, Idaho, Montana, and Northern California.

With a 14-day advance purchase, one-way flights between Kalispell and Missoula will cost $29, tickets bought a week in advance will cost $39, and same-day tickets will cost $49.

The reduced fares also apply to flights between Bozeman and Butte, Mont.; Great Falls and Helena, Mont.; Pullman, Wash., and Lewiston, Idaho; Pendleton, Ore., and Pasco, Wash.; Eureka-Arcata and Redding, Calif.; Eugene and Redmond-Bend, Ore.; and a new nonstop flight between Bozeman, Mont., and Idaho Falls, Idaho, that Horizon will begin offering July 22.

Horizon lowered the fares to encourage more passengers, particularly business travelers, to fly rather than drive between cities anywhere from 26 miles to 163 miles apart, spokeswoman Jen Boyer said.

“We’re competing with the car,” Boyer said.

The fare cuts come as competition among low-fare carriers continues to heat up. Last week, discount startup Skybus made its inaugural flight. The Colombus, Ohio-based carrier flies to 25 cities, offering at least 10 one-way tickets on each flight for $10 apiece.