HELENA – The Montana Meth Project has unveiled the latest phase of its in-state media campaign, including three TV ads directed by Oscar-nominated filmmaker Alejandro Gonzalez Inarritu (een-YAR’-ee-too).
Inarritu’s works include “Babel,” ”21 Grams” and “Amores Perros.”
The graphic, 30-second ads are built around the theme “This isn’t normal, but on meth it is.”
One shows a pair of teenage girls selling themselves to a group of older men so they can buy meth. Another features teens robbing a home to support their addiction. And the third shows a teenage boy lying on the floor overdosing on meth while his friends smoke the drug on the bed beside him.
Montana Meth Project officials on Tuesday also released the results of a new report by the state attorney general’s office on meth use in Montana. The report states overall meth use in the state is declining.