Whitefish Wins Native Eyewear Nationwide Contest

By Beacon Staff

Native Eyewear, a company that makes outdoor sunglasses and goggles, has named Whitefish the winner of its nationwide “Locals Only Project.” Whitefish will now be showcased in the company’s catalog, featuring photos and stories about the town.

Native Eyewear, based out of Denver, is looking to employ local writers and photographers who can tell Whitefish’s story and contribute to the catalog. The company will be in town over the summer to work on the project.

“We are very excited and ready to host Native Eyewear and show them all of the great things Whitefish, Montana has to offer,” Jan Metzmaker, Whitefish Convention and Visitors Bureau director, said in a statement.

“Thanks to everybody for all the wonderful comments and photos they posted during the contest. It’s a heartwarming reminder of how the people make this place so special.”

Jax Mariash, Native Eyewear’s director of marketing, said the company visited 18 mountain towns during an eight-week tour before selecting five finalists for the project, according to a press release.

The finalists were chosen for their “distinctive lifestyle, the sense of cohesion and pride the area omits, the mountain sports culture, the inspirational athletes leading the community and the overall outdoor amenities and resources,” Mariash said.

Through social media, the list of five was whittled down to one winner, with Whitefish edging out Salida, Colo.; Northeast Kingdom, Vt.; Telluride, Colo.; and Asheville, N.C.

“The team’s visit to Whitefish occurred midway through the tour and it became instantly recognizable that the region was a great fit for the project,” Mariash said. “Backed by an overwhelming wave of social media support from locals and fans of the town, we were convinced to name Whitefish the winner.”

Mariash also said the company will seek out “cultural guides to help us uncover the true story of the town by pinpointing key influencers, mountain sports enthusiasts, establishments and causes that drive the culture.

“In staying true to being a Whitefish local, it is important for our brand to let the community speak and be the ones that let us into their lives and their town. They will be the ones to tell their stories.”

For more information, visit www.facebook.com/NativeEyewear or www.nativeyewear.com.

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