If you get enough email from “gurus” and you see enough Facebook ads, you will find yourself reading discussions about that unicorn of unicorns, the self-managing business. It sounds amazing. “You mean I’ll have the freedom to go skiing, hiking, or fishing and when I return, my business will better than it was when I left?” Yes, they say. If you dig deep enough, they will begrudgingly admit that your business will be no worse than it was when you left. In some cases, that’s normal because the business actually gets more and better work done when you’re gone. But they leave out a lot of detail, or more often, people read far more into the title than is really there.
The four hour work week
Take Tim Ferriss’ Four Hour Work Week. Tim’s built an integrated team and systems that allow him to spend his best, most productive four hours of the week working on things he loves to do that no one else in his business can do as well as he can. It’s real work to create systems and train people to work autonomously, or at least close to autonomously. It’s worth it, of course. He shows how to build a business that lets you work from anywhere. Could you turn your bait shop into an absentee business? Sure – if you’re put the time into developing systems and training people.
However, it isn’t just about training people to do the work. That’s the easy part. If you are truly going to disappear, someone will need to make decisions for you. Presumably, you’ll want their decisions to be the same ones you would have made. Otherwise, it becomes more like the business of the people you left behind, not the business of the person taking the three week horsepacking trip. Upon your return, you might not like what you find.
What does self-managing business mean?
To some, it means that all the stuff that can be automated has been automated. A self-managing car might drive itself to the dealer (or your preferred mechanic) if it detected a problem that wasn’t enough that it meant the car couldn’t be driven. It might know when to get gas (etc) – and to go to a station that offers full-service, since it can’t fill itself from a standard pump.
It isn’t simply about automation. Automation simply buys time / speed, and reduces / eliminates human error. While automation is getting better every day, someone has to tell it what you want it to do. The same must be said about your staff. They need to be told HOW you want things to be done, but also, how to decide and prioritize those things. Everything, in fact.
Making decisions is also work. Sometimes it’s the work that makes a difference for the business – and it’s often the kind of work that repeatedly pays off. So how do you replace that?
Being Like Mike
This is the real work of “systematizing” a business. Building & implementing automated systems isn’t nearly enough. You need people who are prepared & ready to make decisions close to as fast as you do, based the same points and considerations you use, and after all that – make the same decision you would have made (mostly).
Until they do that consistently, how can you leave for a month?
Write down a short note about the last five decisions you made. I don’t mean major like “we bought a competitor”. I’m referring to the kind of decisions you make daily or weekly. With list in hand, take your best staffer for a walk. For each decision on the list, put your staffer in the scenario you were in, provide them with whatever info you had, and then ask them to make the decision they thought you would make. Now ask them to tell you how they arrived at that decision. After a few decisions, is the staffer on track?
If they aren’t, think about the training that’s necessary to get them there. Are your managers ready for that? If you left for a week, would they have the data, tools and decision-making process (from yours) to make it for a week without calling, texting, or emailing you?
Start slowly. Train them, give them the autonomy they need, & coach them. When they’re “ready enough”, start leaving them for longer and longer stretches.
Want to learn more about Mark or ask him to write about a strategic, operations or marketing problem? See Mark’s site, contact him on LinkedIn or Twitter, or email him at email@example.com.
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