GREAT FALLS — Guided outdoor activities in Montana were a $374-million-dollar industry in 2017.
A new report by the University of Montana’s Institute for Tourism and Recreation Research says the amount is nearly twice that counting related spending on food and lodging.
Jeremy Sage with the institute says the findings aren’t surprising given the trend of increased spending on professional guides in Montana.
Guided activities in Montana include not only hunting, fishing and rafting but also horseback riding and snowmobiling.
The Great Falls Tribune reports outfitters and guides served more than 700,000 clients in 2017. Almost two-thirds were from out of state.