MISSOULA — Google Inc. has restored an advertisement from a Montana hunting group the company says it mistakenly rejected over animal cruelty concerns.
The Rocky Mountain Elk Foundation ad was restored Friday after being blocked last month, prompting members of Montana’s congressional delegation to intervene.
The Missoula-based hunting advocacy organization says it was notified April 25 the paid advertisement was disapproved.
Google’s response to the group said “any promotion about hunting practices” was considered animal cruelty and was inappropriate for its network.
The ad promotes a video showing a former foundation board member participating in a muzzle-loader elk hunt in New Mexico.
Google spokesperson Alex Krasov says the company doesn’t have a policy prohibiting hunting ads and the rejection was a mistake.