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One Thing To Prioritize Next Year

While working to get it all done, remember to prioritize the right things.

By Mark Riffey

As we approach the new year, you’re probably thinking of things you simply must get done for the coming year to be a big success. It’s a good bet that your “must do next year” list is long. There’s a good chance you’ll never complete it, at least not next year. Look at that list for what it is: Far more than you can get done in a year. That’s OK.

When we sit down and think about all the things we could do for our business, our team, and our customers – there will always be more things than time to do them. While we know this, it discourages us because we didn’t get it all done. To paraphrase Drucker, doing it all isn’t the important thing, doing the right things is.

Reflect & Prioritize

Last week, I mentioned your mile-long ToDo list and segued into managing the pace of change for your team to prepare for today’s discussion. Thinking about the year that’s about to end, how many major things did you get done?

Despite all that work, I’m sure you have improvements to make, new efforts to build and roll out (whatever that means for you), and other work to do. You aren’t alone. We all have a laundry list of important things to grow and improve our businesses.

When I look back on my year, I can think of two fairly major things and a longer list of less-substantial efforts. Probably forgotten is a laundry list of things that took less than a day or perhaps less than a week. I’m pondering this without looking at the system I use to manage such things. I’m sure I have forgotten medium sized projects that I now take for granted. The little things aren’t unimportant, but they aren’t the subject of this discussion. Still, there”s a massive pile of things I haven’t touched.

Sure and I have work to do

Rather than being disappointed about what you didn’t get done, appreciate what you did get done. It starts with looking at what you really can get done next year and how you’ll stay on the path.

I have 786 items in my project manager. Some small, some large. They won’t all be completed next year. Obviously, only a few are worked on at a time.

I prioritize the big things on my list on a weekly basis. The rest get reviewed monthly. Priorities / needs change for all of us. Something that was important six months ago might be irrelevant (or super critical) now. It’s rare that the most important things to complete in the next year will change, but it happens.

Your cycle of review / prioritize might be different, but it’s still needed. Imagine if next year you complete the three (or six) biggest items on your list. Today, that might seem crazy (“Crud, I have 780 to go”), but what impact will the six biggest items have? Only you know.

Yeah, but the Jones’

You may see other businesses getting a ton of new things done or perhaps more big changes than you could possibly do. Don’t think you don’t stack up, or that you aren’t as good as them. They may have more time, free capital, staff, or whatever. It doesn’t matter. Don’t get trapped in the comparison thing. Remember that what you see is only part of the story. You have no idea if they’ve made unsustainable decisions to accomplish what you see them doing.

Your ToDo list will live a long time. It will grow and shrink repeatedly. There will be big things and little things. They’re important in their own context, but they aren’t the biggest thing.

While getting it all done, remember to prioritize being a better you next year than you were this year. If you need a daily reminder in your calendar to do the things that make this happen, so be it.

Challenge your team to do the same and help them get there. Show them what you’re doing to improve, even if they need to do something else. Share your struggles and successes so that they know the path isn’t without challenges. Some will need some help figuring out what that means, what to do first / next, and how to get started again after tripping up. Be a leader in that respect, whether you’re the owner or not.

Want to learn more about Mark or ask him to write about a strategic, operations or marketing problem? See Mark’s site, contact him on LinkedIn or Twitter, or email him at [email protected].