Photo Essay

Notes on Neon

And associated wavelengths

By Hunter D'Antuono
Sign for the Rainbow Bar & Casino in Evergreen on Feb. 24, 2025. Hunter D’Antuono | Flathead Beacon

In the modern world, light is about as omnipresent as air. Car headlights, streetlamps, and oh-so-many screens shine around the clock. Our history of making light may go back as a far a million years, when members of Homo erectus, “the first humans,” experimented with making fire. But manmade photons did not shine in true abundance until the furnaces of the Industrial Revolution unleashed a luminous technological tsunami upon us. 

Super 1 Foods grocery store reflected in a puddle of snowmelt Kalispell on Feb. 24, 2025. Hunter D’Antuono | Flathead Beacon
A man pulls the cord on a neon sign in the window of a piercing shop in downtown Kalispell on Feb. 12, 2020. Hunter D’Antuono | Flathead Beacon


From the oppressive flicker of fluorescent celling fixtures in office buildings, to the eerie orange glow of a halogen streetlight in a quiet alley, non-natural light affects our psyches and physiology on both a conscious and unconscious level. On the plus side, light on demand mitigates the dangers inherent to darkness and enables all manner of travel and other activities after the sun has gone to bed. The costs come in the forms of chronically disrupted circadian rhythms and enhanced eyestrain. Not to mention nightly, soul-filling glimpses of the stars in all their glory are no longer a given for billions of people. 

Fresh Life Church signage in downtown Kalispell on February 12, 2020. Hunter D’Antuono | Flathead Beacon
Neon sign for Cattleman’s Bar reflected in a puddle in Kalispell on February 13, 2020. Hunter D’Antuono | Flathead Beacon


Neon light, and its contemporary LED imitators, are perhaps the most nuanced of all artificially generated illumination. Neon runs the mood gamut, ranging from the welcoming wavelengths emitted by a small “OPEN” sign in the window of one’s favorite hole-in-the-wall restaurant, to the garish glow of the Las Vegas Strip or Times Square. 

Signage for the Blue Duck golf simulator and lounge in downtown Kalispell on Feb. 24, 2025. Hunter D’Antuono | Flathead Beacon
Signage on the rear of the Kalispell Grand Hotel on Feb. 24, 2025. Hunter D’Antuono | Flathead Beacon

Blessedly, Montana remains a place where natural light mostly still prevails. However, no urban nightscape, no matter how modest, is quite complete without a touch of tubular luminescence, including around Kalispell, the state’s seventh most populus municipality. 

Some of this light has disappeared with the establishments they once advertised. Others shine on. 

Blue and red neon light reflected in a rain puddle in Kalispell on Nov. 5, 2020. Hunter D’Antuono | Flathead Beacon