Avail-TVN Changes to Vubiquity as Part of Global Rebranding

By Beacon Staff

One of the fastest-growing tech companies in North America, with a primary office in Kalispell, has changed its name as part of a global rebranding effort.

Avail-TVN recently announced that it is now called Vubiquity. Mike Kazmier, the company’s chief technology officer based out of Kalispell, said rebranding makes sense following a series of acquisitions that have changed the firm’s makeup.

Most recently, Vubiquity purchased London’s On Demand Group last May for $27 million, enabled by $100 million in investment funding from the Carlyle Group. Rebranding brings together Avail-TVN and On Demand Group under one name.

“We thought it was time to rebrand ourselves as one company,” Kazmier said.

Yet more than a simple name change, the rebranding effort is a testament to the rapid growth of a company that has gone through multiple mergers, including one with a tech company that Kazmier founded in Kalispell. That company became part of Avail-TVN.

Last year, Deloitte’s Technology Fast 500 ranked Vubiquity as the sixth-fastest growing tech company in North America and the fastest growing among media and entertainment companies. Its rate of revenue growth from 2007 to 2011, according to Deloitte, was 38,479 percent.

According to a press release, “Vubiquity is the largest global provider of multiplatform video services, working closely with both content owners and service providers to meet consumers’ evolving demands for anytime, anywhere access to content.”

The company’s services feature encoding, metadata creation and marketing for video on-demand; multiplatform services including profile management; creative services supporting customers in marketing content; data analytics; and more. The firm has expanded to reach more than 77 million households in 28 countries.

“The multiplatform video ecosystem has changed profoundly over the last three years, and it continues to evolve at a rapid pace,” Vubiquity CEO Ramu Potarazu said in a statement. “Today, our content and service provider partners are focused on delivering the best quality video experience to consumers, regardless of the device they are using or where they use it.”

Kazmier said last week that companywide Vubiquity has 440 employees, including 30 at its south Kalispell office near MacKenzie River Pizza. It is headquartered in Reston, Va., and has a primary operational hub in Los Angeles and a secondary operational hub in London.

Kazmier has been a vocal advocate of promoting the Flathead as a viable destination for tech companies. Vubiquity’s Kalispell office, where Kazmier is based, is currently looking to fill a handful of positions, yet another reflection of the company’s persistent growth.

“We continue to see a tremendous amount of growth both organically and through our acquisitions,” Kazmier said.

Company officials say over the next year Vubiquity plans to “introduce services for mobile platforms and cloud-based content storage, and will continue to expand its services into new territories.”

“Consumers are quickly coming to expect ubiquitous viewing and Vubiquity provides our customers the breadth of services, expertise, and technologies to enable it,” Potarazu said. “And we do it in more languages, in more countries, and for more content and service providers than anyone else.”

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