Posts By: Mark Riffey

Avoid The Temptation

Last week, I got in your face about your responsibilities as both employees and employers. These two groups have been in conflict forever, something that continues today – despite the fact that they desperately need each other’s help. Both groups should avoid the temptation to continue that wasteful practice. The current employment/economy situation in general […]

By Mark Riffey

Election Time. Job Time. Your Time.

As I sat in the Montana House District 3 candidate forum at Discovery Square listening to candidates talk about jobs, the economy, taxes, education, roads and on rare occasion, things that only politicians seem to care about, they reinforced what I’ve said previously about the role of government (and the people) when it comes to […]

By Mark Riffey

What’s Your Superpower, Clark?

One of the difficult things about entrepreneurs is maintaining focus. Most entrepreneurs are interested in many things, so the BSO (bright shiny object) threatens to pull them away from their core mission because that other thing would be soooo interesting to work on. Still others wonder what their core mission is. Just this morning I […]

By Mark Riffey

It’s Simple. Just Solve Their Problem

People I read, work with, overhear, listen to, casually encounter (etc) seem to fall into roughly three camps regarding the current economy’s job situation: The President (Governor, Mayor, City, County, State, whatever) should give me a job or create one for me. The President (etc) should stay out of it and let natural market forces […]

By Mark Riffey

Quaint Doesn’t Replace Quality

It’s easy to compare the differences between train and air travel. Speed and cost are the obvious ones, which reminds me of the old consultant’s saw: “Quality, Speed or Price, choose any two.” Meaning that you can choose two of those, but the third is likely to suffer. When it comes to long-distance public transportation, […]

By Mark Riffey

How They Reached Cruising Altitude

Last week at Montana West Economic Development’s (MWED) August E2 (Entrepreneur-to-Entrepreneur) session, I had the pleasure of moderating a panel of business owners whose business have, as I call it, hit “cruising altitude”. The E2 panels started back during Liz Marchi’s service as Executive Director of MWED and continue to this day, where they are […]

By Mark Riffey

Bringing Something To The Table

I spend 99.9% of my time here writing things aimed at employers/business owners, but today this one is for the employees and those who would like to be employed. Lately, I’ve noticed a few things that make it not all that surprising that some folks aren’t having much luck getting work, so I have a […]

By Mark Riffey

Need A Little Refocus?

I really try to avoid talking about survival. I think it’s the wrong target because it places your business in a risky position. A bad month or a consecutive series of just two or three bad months can shift many businesses from a survival position to just-plain-closed. However, there are a lot of folks out […]

By Mark Riffey

Systems, Blame and Focus

Recently there was a bit of a fuss about United kicking people off an overweight plane based on the fare they paid. Since then, there were a number of discussions/suggestions on how to choose which passengers to remove in order to get the plane to flyable weight: By passenger weight By ticket purchase date By […]

By Mark Riffey

What Have You Tweaked Today?

Last week, we talked about selling air and getting that marketing slot machine cranked up so it works like your favorite ATM. One of the ways that you can take another step up the ladder is to keep an eye open for all the little things you can do to ensure that someone comes back […]

By Mark Riffey

The Marketing Slot Machine

My website has a survey used to gauge people’s concerns about their business. It’s important to ask because what I *think* might be top-of-mind for them might not be at all – and that’s especially true when readers are from all over the world, much less all over the valley. The current survey asks “What’s […]

By Mark Riffey

Try the Chowder

It’s been said that there are only three ways to increase your business’ revenue: sell more to your existing customers, increase the size of each sale to your customers and of course…sell to more customers. Many businesses focus on the last method and darned near ignore the other two. 
 But not Norma’s. The night […]

By Mark Riffey

Clipboards

While the world ponders the tax implications of LeBron James’ move to Miami, the rest of us didn’t even look up. We’re working hard to create our next big thing while others shuffle clipboards. Meanwhile, the economy stumbles forward in some ways, races in others, and limps in still others. Change, both for the better […]

By Mark Riffey

Are You Making Sales or Customers?

One of the reasons that businesses struggle is that they appear to be working as if the profit from a sale is more important than getting a new customer. Recognizing the difference in importance is critical to turning one-time visitors into long-time devotees. What’s a devotee? A devotee will bring their family and friends to […]

By Mark Riffey

Welcome With A Wow

I’m guessing that when you visit a doctor’s office for the first time, the experience is identical to most other first visits to most other doctors. You get a clipboard of paper to fill out, since they don’t know you from Adam – even though you have an appointment. The forms usually require that filling […]

By Mark Riffey

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