My website has a survey used to gauge people’s concerns about their business. It’s important to ask because what I *think* might be top-of-mind for them might not be at all – and that’s especially true when readers are from all over the world, much less all over the valley. The current survey asks “What’s […]

It’s been said that there are only three ways to increase your business’ revenue: sell more to your existing customers, increase the size of each sale to your customers and of course…sell to more customers. Many businesses focus on the last method and darned near ignore the other two. 
 But not Norma’s. The night […]

While the world ponders the tax implications of LeBron James’ move to Miami, the rest of us didn’t even look up. We’re working hard to create our next big thing while others shuffle clipboards. Meanwhile, the economy stumbles forward in some ways, races in others, and limps in still others. Change, both for the better […]

One of the reasons that businesses struggle is that they appear to be working as if the profit from a sale is more important than getting a new customer. Recognizing the difference in importance is critical to turning one-time visitors into long-time devotees. What’s a devotee? A devotee will bring their family and friends to […]

I’m guessing that when you visit a doctor’s office for the first time, the experience is identical to most other first visits to most other doctors. You get a clipboard of paper to fill out, since they don’t know you from Adam – even though you have an appointment. The forms usually require that filling […]