Business Is Personal

Business Is Personal

Blowing Out the Candles

My birthday was earlier this month and as I do every year, I take great care to notice (and reward) those businesses who paid attention in the past when I brought it up, as well as those who already have my birth date and use it wisely. While not every business knows my birthday (or […]

By Mark Riffey
Business Is Personal

You And The Oprah Factor

Men, bear with me for a moment, this column is for you too. When marketing a product to women, there’s one thing you simply have to try to do if you want to hit a home run. Get yourself or your product on Oprah. The reason is simple and I hope, obvious: Oprah’s viewers trust […]

By Mark Riffey
Business Is Personal

Your Own Personal Bailout?

While the media is full of discussion, arguments and political posturing about the gazillion dollar bailout of the financial industry, no one is talking about the 27 million+ Main Street businesses that must survive on their own. Here are three strategies to help weather the storm swirling in Washington and New York, without spending a […]

By Mark Riffey

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