My birthday was earlier this month and as I do every year, I take great care to notice (and reward) those businesses who paid attention in the past when I brought it up, as well as those who already have my birth date and use it wisely. While not every business knows my birthday (or […]

Men, bear with me for a moment, this column is for you too. When marketing a product to women, there’s one thing you simply have to try to do if you want to hit a home run. Get yourself or your product on Oprah. The reason is simple and I hope, obvious: Oprah’s viewers trust […]

While the media is full of discussion, arguments and political posturing about the gazillion dollar bailout of the financial industry, no one is talking about the 27 million+ Main Street businesses that must survive on their own. Here are three strategies to help weather the storm swirling in Washington and New York, without spending a […]