But if I raise prices, wont I lose all my customers?

If it is... how?

Seek out the best questions.

What we believe is often irrelevant to the customer

A flotilla of missed opportunities

A flotilla of missed opportunities

As an owner, consider all of your options.

What happens when they agree to buy it?

OK, boomer.... Who will buy your business?

See if a routine will help you get things back on track.

Playing to keep up or something else?

Can your assumptions survive being stripped down to bare metal?

When uncomfortable, we often make changes we should've made already.

Is now, in the middle of COVID, a good time to raise prices? Maybe.

Has their mindset changed? If so, it'll alter every interaction with you.