Start by making sure that "hitting your numbers" drives the right behavior.
If your people have the tiniest inkling that taking initiative might cost them their job, most will avoid it.
Tired of the ethical failings in the news every day? Do something.
Never believe "It's not personal. It's just business". It simply isn't true.
It's worth protecting, I suspect.
Does your team provide service to a higher standard?
Your future you deserves a break.
When did you last take a day off?
People sell themselves to make sure they're making the right decision. Your marketing helps that happen.
Our businesses send signals to our customers. What kind does yours send?
What else can go wrong? What'd we assume? How would others think about this?
Never allow any critical system to have a single point of failure.
If everyone is delegating work, won't that require more people?
Someone will leave sooner than you expect or hope. Get ready.
The fewer bodies that exist at "Hey, we're for sale" time, the better.