Make sure the data used to make a decision tells the whole story.
Many customers who "forget" to come back were never asked to. Why?
Invest in your creative people and critical testing process: Expose them to reality.
Business metrics say a lot of about performance, but don't forget personal "metrics" that can affect employee performance.
What are you doing to create conversations with prospects?
Your back room processes fuel everything else. Make them as effective and efficient as possible.
As a small business owner, you don't have the options that Chairman of the Board has.
Little things have a knack for sending a big message to your clients.
Even in the worst of times, there are takeaways for your business.
Thank you. Two simple words. Say them more often.
Does your business seem to move from one crisis to the next?
What drives your decision to let something slide a little, be it a day, a week or "forever"?
Does your merchandising save your customers a trip? It should.
Is your business positioned to survive your disappearance?
Re-engage buyers with a message appropriate for each stage of the purchase timeline.