When you listen to clients openly and without an agenda, the value of what you learn can be huge.
Whether your message arrives via old school media, new school media, or both - it has to matter.
A good list treats leads like a friend who needs advice.
What creates the trust in employee/owner relationships?
Think about your encounters over the last week. How many under-trained people did you meet? How did this make you feel about that business?
It's about building resilience for the situations that life brings.
Consistent behavior, delivered consistently, is looked upon by your clients as a good thing.
The custody, guardianship and defense of your clients is a strategic responsibility.
Before you kill a product, consider it in the context of the entire company, strategy, market and the life cycle of your clients.
Start a helpful conversation designed to avoid "Just looking, thanks."
When your team can easily wrap their heads around the numbers critical to their department, it'll change their behavior.
Every business should seek ways to provide an ascension ladder for their clientele - and create the desire to climb it.
How you prepare to bend is as important as your efforts to avoid breaking.
You only get one chance. Use it well.