Ever notice how you suddenly remember things at two am, or when on a walk, or while on an airplane? That's reduced cognitive load at work.
Testing new product / service / price tiers could result in a new way of doing business.
What does "we're having a good/bad month" mean at your business? What message does it send to your team?
Well cared for clients tend to buy more, buy more often, & for a longer period of time.
Do your people know your products & understand your prospects' problems?
What risk must you take off the table so they'll consider making a change?
Your team's behavior follows the leadership example you set, which reflects upon your community, your company and you.
What do you repeatedly force your clients to do that they simply shouldn't have to do?
Are you looking for a solid, well-run company to grow with? This will help.
Do you have people working for you who don't want to work?
I'll go back because that guy made a routine purchase memorable.
Conversations with better context produce better results.
When you listen to clients openly and without an agenda, the value of what you learn can be huge.
Whether your message arrives via old school media, new school media, or both - it has to matter.
A good list treats leads like a friend who needs advice.