A cold email introduces you and acts as your proxy. Does it represent you effectively?
Not advisable: Wandering off in a goal's general direction and hoping you'll get there.
Feedback is good, valuation, action and communication make it better.
Why your business should always be ready to sell.
Business owners should defend themselves against the day's minutiae.
A better read, better developed business owner is prepared to make better decisions.
I have often noted that anything you do is everything you do, and Tuesday was a world-class illustration.
Make sure the data used to make a decision tells the whole story.
Many customers who "forget" to come back were never asked to. Why?
Invest in your creative people and critical testing process: Expose them to reality.
Business metrics say a lot of about performance, but don't forget personal "metrics" that can affect employee performance.
What are you doing to create conversations with prospects?
Your back room processes fuel everything else. Make them as effective and efficient as possible.
As a small business owner, you don't have the options that Chairman of the Board has.